Pengaruh Keunggulan Bersaing Terhadap Kinerja Operasional Pada Coffee Shop Di…

ABSTRACT The rapid growth of coffee shops in Pekanbaru has intensified competition within the industry, subsequently influencing the operational performance of these establishments. This research seeks to examine the extent to which competitive advantage impacts the operational performance of coffee shops in Pekanbaru. The study involved 92 coffee shop owners as the research population, us…