AFRIDAH, NIM 2110247813, The Effect Of Product Quality, Price, And Service Quality On Customer Satisfaction And Loyalty In Coffeeshops In The Regency Of Indragiri Hilir. Supervised by Zulkarnain and Ando Fahda Aulia This research aims to analyze the direct influens of product quality, service quality, and price on customer satisfaction and loyalty in a coffeeshop in the Regency of Indragiri Hi…