PENGARUH SOCIAL MEDIA ADVERTISING DAN DISCOUNT TAGLINE TERHADAP KEPUTUSAN PEM…

This study was conducted with the aim of knowing the effect of Social Media Advertising and Discount Tagline on purchasing decisions through Impulsive Buying at Shopee using the Shopee PayLater method for students in Pekanbaru City. The population in this study were students who used Shopee PayLater in Pekanbaru City. Sampling in this study was carried out using purposive sampling tec…