Pengaruh Product Placement Kopiko Blister Pack Dalam Drama Korea Vincenzo Ter…

This research aimed to ascertain the impact of product placement of the kopiko blister pack on Twitter followers @kdrama menfess' purchasing interest in the Korean drama Vincenzo. This research intended the attention, interest, search, action, and share (AISAS) theory provides the theoretical framework for this investigation. The population in this research were the followers of twitter accoun…