Analisis Kepuasan Konsumen Terhadap Atribut Produk Pt Serambi Botani Indonesi…

ABSTRACT This study aims to identify the general characteristics of consumers, identify aspects of product attributes that have the most dominant influence on consumer satisfaction, analyze the level of importance and performance of product attributes, and analyze the level of consumer satisfaction with product attributes at the Serambi Botani Outlet, Mal Ska Pekanbaru. This research was c…