Strategi Pengembangan Jasa Barber Shop Di Kota Pekanbaru

This study aims to determine the right strategy to develop service industries in the city of Pekanbaru. The research uses secondary data and primary data obtained directly from respondents in the Barber Shop service industry in Pekanbaru City, amounting to 12 business units. The analytical methods used in this study are SWOT Analysis and IE Matrix. Based on the results of the SWOT Analysis, it …