This study aims to examine : (1) the effect of innovation on the performance of micro, small and medium enterprises, (2) the effect of strategic planning on the performance of micro, small and medium enterprises. The polls in this study were all MSMEs in Rokan Hulu Regency registered with the Cooperative and MSMEs Service totaling 27,074 MSMEs. The sample used is 96 MSMEs which are calcula…