Pengaruh Live Streaming, Dan Online Customer Review Terhadap Keputusan Pembel…

This study aims to determine the effect of live streaming and online customer reviews on purchasing decisions and repurchase interest among Shopee platform users in Pekanbaru. The population of Pekanbaru is unknown with a sample size of 100 respondents. Sampling used non purposive sampling technique. Research data was collected using a questionnaire, in terms of data analysis, this research us…