The gap between production and consumption of red chili in Pekanbaru City resulted in the fulfillment of red chili consumption by sourcing from outside the region such as West Sumatra and North Sumatra. The supply of red chilies entering Pekanbaru City is distributed to various traditional markets including Pasar Simpang Baru Panam and Pasar Pagi Arengka. This research aims to determine the str…