Pengaruh Electronic Word Of Mouth Dan Kualitas Produk Terhadap Citra Merek Da…

In the rapidly evolving digital era, Generation Z is exposed to a multitude of information from online reviews that can influence their purchasing decisions. However, brands, particularly those in the streetwear segment like 3Second, face the challenge of effectively leveraging Electronic Word of Mouth (EWOM) and ensuring product quality to build a positive brand image. This study aims to exam…