Pengaruh Online Customer Rating, Online Customer Review Dan Sistem Pembayaran…

The aim of this research is to determine the influence of online customer ratings, online customer reviews, and the cash on delivery (COD) payment system on purchasing decisions at the TikTok Shop. The population of this study were active undergraduate students majoring in Social Sciences Education, Faculty of Teacher Training and Education, Riau University who had shopped at the TikTok Shop. T…