Keputusan Pembelian Pelanggan yang Dipengaruhi oleh Online Customer Review, O…

The purpose of this study is to test and analyze the influence of online customer reviews, online customer ratings, and customer trust on customer purchasing decisions on Shopee e-commerce. In the e-commerce system, buyers cannot try the product directly, so the existence of online customer reviews and online customer ratings will be a tool to measure product quality, delivery time, service, an…