PENGARUH LIVE STREAMING DAN SOCIAL MEDIA CONTENT TERHADAP KEPUTUSAN PEMBELIAN…

This research aims to determine the influence of Live Streaming and Social Media Content on Purchasing Decisions at Tiktok Shop through Consumer Trust in Students in Pekanbaru City. The population in this study are students in Pekanbaru City who use the TikTok application who have made purchases at TikTok Shop via live streaming. The sampling technique used in this study was the Proba…