Pengaruh Price Discount, Bonus Pack, Dan Sales Promotion Terhadap Impulse Buy…

The rapid retail business in Pekanbaru makes competition between retail increasingly increased. One way to do to pull consumers by way of promotion sale in the figure. The promotion of the sale in the store will make the impulse buying of consumers more easily formed. This research aims to determine the effect of price discounts, bonus packs, and sales promotion on impulse buying. The populatio…