"Pengaruh Kualitas Produk Dan Electronic Word Of Mouth (E-Wom) Terhadap Brand…

ABSTRACT This study aims to analyze the effect of Product Quality (X1) and Electronic Word Of Mouth (E-WOM) (X2) on Brand Image (Z) and Purchasing Decision (Y) of Janji Jiwa Coffee Products in Pekanbaru City. The population in this study is consumers of Janji Jiwa Coffee products in the city of Pekanbaru. In this study, a sample of 105 respondents was obtained by purposive sampling method. …