PENGARUH PENGETAHUAN PRODUK DAN MOTIVASI NASABAH TERHADAP KEPUTUSAN DAN KEPUA…

This research aims to examine the influence of product knowledge and customer motivation on decisions and satisfaction in choosing Sinar IB Savings at Bank Riau Kepri Syariah in Pekanbaru City. This type of research uses a quantitative approach. The population in this study includes all Sinar IB Bank Riau Kepri Syariah Savings customers in Pekanbaru City, totaling 120 customers. The s…