Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelang…

This study aims to analyze the influence of Experiential Marketing and Service Quality on Customer Satisfaction and Repurchase Intention. The population of this research was the customers of Labersa Grand Hotel and Convention Center in Kampar with 100 respondents using simple random sampling technique. In this research, there are four variables, two exogen variables (Experiential Marketing and …