Pengaruh Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Tiket Melalu…

ABSTRACT This study aims to find out and analyze the influence of Price and Service Quality on Purchasing Decisions for CV. Saudara Travel on the Tanjung Medan-Medan route with Brand Image as a moderating variable. This research used 100 respondents as samples taken from a purposive sampling technique. The data analysis method in this research uses moderated regression anal…