Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsuemen Dodol Buah UD …

The purpose of this study was to determine how much influence price and quality had on consumer satisfaction of dodol buah at UD Putra Mandiri in Siak Regency. The data collected in this study is primary data using a questionnaire or questionnaire. The research sample is consumers (people who buy) fruit lunkhead UD Putra Mandiri as many as 72 consumers. The data analysis technique uses quantita…