Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor …

This study aims to determine the effect of product quality and prices on purchasing decisions of Honda Scoopy motorcycles (Study at PT. Mitra Pinasthika Mustika Motor Pekanbaru). Product quality as a variable (X1), Price as a variable (X2) and Purchase Decision as a variable (Y). The method in this study is quantitative with the SPSS program, where the sample used is motorcycle consumer Honda …