Analisis Kesediaan Membayar (Willingness To Pay) Konsumen Terhadap Pembelian …

ABSTRACT Research on consumer willingness to pay for the purchase of Spicy Acid Catfish was conducted at Pondok Gurih Pekanbaru Restaurant in January 2020 - February 2020. Pondok Gurih Restaurant is located at Sudirman Street No. 202 Pekanbaru. The method used in this study is a survey method. The population used is consumers Pondok Gurih Pekanbaru Restaurant. The samples are consumers wh…