Analisis Perilaku Konsumen Produk Cokelat Vicco Di Outlet Pusat Penelitian Ko…

Vicco chocolate is one of the special products produced by Puslitkoka Jember and is only available at the Coffee and Cocoa Outlet. This study aims to determine (1) consumer characteristics and (2) the purchasing decision process for vicco chocolate products. The sample selection in this study used purposive sampling technique. The data collection method in this study uses direct observation, in…