Perilaku Konsumen Dalam Membeli Ikan Laut Di Pasar Minggu Bangko Kiri Kecamat…

This research was conducted in November 2023 in Bangko Kiri Village, Bangko Pusako Sub-District, Rokan Hilir Regency, Riau Province. The purpose of this study was to determine the cultural, personal, social and psychological factors in buying sea fish and to analyze the relationship between cultural, personal, social and psychological factors with the amount of sea fish consumption in Bangko Ki…