Pengaruh Brand Ambassador Dan Cita Rasa Terhadap Brand Image Dan Keputusan Pe…

This study aims to determine the effect of brand ambassadors and flavors on brand image and purchasing decisions for sedaap collection cheese buldak noodles in Pekanbaru city. The population in this study was unknown while the sample amounted to 100 people with non-probability sampling technique with purposive sampling method. The data collection technique uses a questionnaire where the resear…