Pengaruh Kelompok Referensi Dan Penetapan Harga Terhadap Keputusan Pembelian …

ABSTRACT This research was conducted at KFC Metropolitan City Pekanbaru, located on Jl. HR. Soebrantas, Km. 12.5, Tampan, Metropolitan City Pekanbaru-Riau. The problem in this study is the decline and failure to reach the target number of customers and income that is thought to be influenced by consumer purchasing decisions. The purpose of this study was to determine the effect of reference gr…