Pengaruh Store Atmosfer Dan Kualitas Pelayanan Terhadap Keputusan Pembelian D…

Abstract This research aims to determine how the impact store atmosphere and service quality towards to purchasing decisions and customer satisfaction at Waroeng Wahid Pekanbaru. The population is all Waroeng Wahid Pekanbaru customers. The study was prepared using accindental sampling method. The total sample was 110 people. Analysis of the data used is path analysis (path analysis) with SPS…