“Analisis Marketing Mix Terhadap Keputusan Pembelian Dan Kepuasan Konsumen …

This study aims to determine how the effect of marketing mix on purchasing decisions and customer satisfaction in choosing prudential life assurance life insurance products in the city of Pekanbaru. The population in this study were all Prudential Life Assurance insurance customers, whose numbers are not known with certainty. The sampling method uses purposive sampling technique that is the sam…