Pengaruh Gaya Hidup Dan Diskon Terhadap Kepuasan Pelanggan Melalui Keputusan …

This study aims to analyze the influence of lifestyle and discounts on customer satisfaction through purchase decisions among Generation Z users of ShopeeFood in Pekanbaru. Generation Z represents an active group of consumers in e-commerce services, including ShopeeFood, with preferences influenced by lifestyle and discount benefits. This research adopts a quantitative method by collectin…