Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Dengan Brand Image Se…

ABSTRACT This study aims to analyze the influence of Price and Promotion on Purchase Decisions with Brand Image as an Intervening Variable. The research method used is the Quantitative method. This study uses purposive sampling. The sample in this study is 100 respondents. The data collection instrument uses a questionnaire. The bound variable is the Purchase Decision variable and the …