“PERTAMAX” SERVQUAL UNTUK MENINGKATKAN KEPUASAN PELANGGAN BBM NONSUBSIDI …

This research concludes that the level of customer satisfaction with non-subsidized fuel products in the Pertamax series and Pertamina Dex can be increased directly with the composition of a green marketing mix with 7 green Ps (greener product,green price, green promotion, green place, green process, green people expertise, and green physical evidence), forming a positive perception of the prod…