Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Harga Terhadap Kepuasan Dan L…

The study was conducted on Indihome Customers in Pekanbaru City. The aim is to find out the direct effect of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. This study took a sample of 100 people. The variables used are Product Quality, Service Quality, Price, Customer Satisfaction and Customer Loyalty. Data were analyzed using SEM (Structural Equation Modeling)…