Perilaku Konsumen Dalam Membeli Ikan Salai Di Pasar Bawah Kota Pekanbaru Prov…

ABSTRACT This research was conducted on 22 September – 6 October 2019 in Pasar Bawah City of Pekanbaru Riau Province. This study aims to determine the characteristics of consumers of salai fish buyer, to analyze consumer behavior in buying salai fish and to determine the relationship of consumer characteristics to the purchase decision of salai fish in the Pasar Bawah City of Pekanbaru R…