Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian …

This research aims to examine the influence of product quality, brand image, and price on purchasing decisions and consumer satisfaction for Oppo smartphones among Generation Z in Pekanbaru. The sampling technique used is purposive sampling with non-probability sampling. Data was obtained by distributing questionnaires to 115 respondents. The approach used in this study is q…