Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalit…

ABSTRACT This study aims to determine the effect of product quality and service quality on customer satisfaction and loyalty at Pondok Patin Restaurant H.M. Yunus Pekanbaru. Primary data was collected by distributing questionnaires to 100 respondents who had been selected using the Incidental Sampling technique and then the primary data was processed using the Structural Equation Modeling …