This research was conducted in July 2018 in CV. Barokah Panipahan, Pasir Limau Kapas sub District, Rokan Hilir Regency, Riau Province. The purpose of this study was to determine the distribution channels of Senangin fish (Polynemus tetradactylus) and calculate the extent of marketing margins. The method used in this study is a descriptive analysis method that is a case study, with the number of…