"Analisis Keunggulan Bersaing Usaha Mikro Kecil Dan Menengah Berbasis Inova…

ABSTRACT This research aims to analyze internal environmental factors (strengths and weaknesses), external environmental factors (opportunities and threats) and formulate and then select alternative innovation-based competitive advantage strategies from De Klapper Pie MSMEs using a SWOT analysis approach (Strength, Weakness, Opportunities, Threats). This research uses a qualitative descri…