Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Umkm Kue Di Kota Pekanbaru

The purpose of this study was to determine the effect of entrepreneurial orientation on the performance of cake SMEs in Pekanbaru City. The research sample was 60 cake SME owners in Pekanbaru City which were taken using simple random sampling technique. The research data was collected using a questionnaire obtained directly from the respondents. The data analysis used is descriptive analysis an…