Peran Brand Image Sebagai Variabel Intervening Pada Pengaruh Brand Ambassador…

This research aims to determine the influence of brand ambassadors and product quality on purchasing decisions for Nature Republic products in Pekanbaru City with brand image as an intervening variable. This research was conducted on consumers of Nature Republic products who live in Pekanbaru City by distributing questionnaires to 100 respondents as a sample. The sampling technique used in this…