Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Citra Merek Dan…

Suzuki New Carry Pick Up has competitive sales, although the price exceeds competitors and there are some disadvantages, it has a series of advantages that attract users with a good brand image so that repeat purchases occur. This study aims 1) to analyse the effect of electronic word of mouth on the brand image of the suzuki new carry pick up car, 2) to analyse the effect of price perception o…