Pengaruh Influencer Dan Social Media Marketing Terhadap Perilaku Konsumtif Pr…

ABSTRACT This study was conducted with the aim of knowing the influence of influncer and social media marketing on purchasing decisions through lifestyle on generazi Z converse fashion products in Pekanbaru. The population in this study is Generation Z who have shopped at converse fashion products in Pekanbaru City. Sampling in this study was carried out using purposive sampling technique usin…