Penerapan Structural Equation Modeling Pada Persepsi Konsumen Terhadap Ekuita…

Humans have various needs, one of which is food and drink. With these opportunities, many business actors have opened food and beverage businesses, such as the pisang muncrat food business. This study aims to analyze the relationship and influence of consumer perceptions on brand equity of the pisang muncrat food business using Structural Equation Modeling (SEM). There are several variable…