Komunikasi Pemasaran Pada Usaha Kuliner Ikan Di Restoran Pondok Patin H.M. Yu…

The research was conducted at "Pondok Patin Restaurant H.M. Yunus Pekanbaru” in October 2018. The research was aimed to determine the marketing mix, marketing communication techniques that have been carried out so far and find out what obstacles the restaurant. The research use qualitative descriptive method. The results of the study show the marketing communication techniques use (a) interp…