PENGARUH ONLINE CUSTOMER REVIEW DAN RATING TERHADAP KEPUTUSAN PEMBELIAN DAN K…

This research aims to determine the influence of online customer reviews and ratings on purchasing decisions and trust as a moderating variable in the Shopee application in Pekanbaru. The population in this study were Pekanbaru city residents who had shopped online using the Shopee application with a sample size of 126 respondents aged at least 17 years. The sample collection technique …