Pengaruh Content Marketing Tiktok Shop Terhadap Perilaku Konsumtif Mahasiswa …

The aim of this research is to determine the influence of TikTok content marketing on the consumer behavior of Economics Education students at Riau University. The population used is Riau University Economics Education students who are in the Classes of 2020, 2021, and 2022 and who have the criteria 1) Have the TikTok application. 2) Often open the TikTok application. 3) Have ever shopped on th…