Strategi Komunikasi “City Branding” Dalam Mengembangkan Potensi Pariwisat…

Tourism competition between regions has recently become more competitive, to be able to compete it takes an effective strategy to develop the potential and uniqueness of the region in order to be competitive. The purpose of this research is to know the communication strategy "city branding" in developing tourism potential in Kuantan Singingi Regency. This research method is to use a qualitative…