Analisis Pengaruh Bauran Pemasaran Dan Faktor Budaya Terhadap Kepuasan Konsum…

This study aims to determine the effect of marketing mix and cultural factors on customer satisfaction and loyalty among hijab consumers in Pekanbaru. The population of this research are the hijab consumers who buy and use hijab brands that have official outlets in Pekanbaru. Sample selection with purposive sampling method, and obtained as many as 150 people. Research data analyzed using path …