PENGARUH ISLAMIC MARKETING MIX DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENGINAP WI…

This research was conducted to test the influence of the Islamic Marketing Mix and Trust variables on Muslim Tourists' Staying Decisions at Sharia Hotels in Pekanbaru City. The population in this study were visitors who were and had previously stayed at the Syariah Hotel in Pekanbaru City. This research consists of three variables, including Islamic Marketing Mix (X1), Trust (X2) and De…