ABSTRACT This study was aimed to analyze the differences in the income of Betta fish (Betta spelendes) farmers before and after using online sales and analyze the effect of online sales on the income of Betta fish (Betta splendes) farmers in Pekanbaru City. This study was conducted in June in Pekanbaru City, Riau Province. The method used in this study is a survey method, while the determi…