Pengaruh Electronic Word Of Mouth Dan Viral Marketing Terhadap Brand Trust Da…

ABSTRACT This research was conducted to determine the effect of electronic word of mouth and viral marketing on brand trust and purchasing decisions on Avoskin products in Pekanbaru City. The research population is all people who buy and use Avoskin products in Pekanbaru City, whose number is unknown, with a total sample of 140 respondents. Sampling using non-probability sampling and purposiv…