Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Produk Sepeda Motor Me…

This study measure the influence of variables of brand image on purchase decisions of Honda motorcycle brand in Pekanbaru either simultaneously or partially, and determine which one of the variables have a dominant influence. The variables in question is corporation image, user image and product image. Samples of this study were those who decide to bought Honda motorcycle, with a number of res…